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BrandingWhat's your brand system?Does your company have a brand system? A brand system is the written guidelines your company follows in executing its brand. These guidelines are important if you are to maintain a solid, consistent brand. But many companies don't have an organized brand system in place. A good brand system starts with a good brand. ZUZUGroup specializes in helping companies and organizations discover who they really are and what they want the world to know about them. Then we take that understanding and use it to visually build a new, more effective brand. Some of our clients come to us and say, “I already have a logo, isn’t that my brand?” Partly yes, but a brand is much more than just a logo. It is really a collection of visual messages that tells your story. And we use brands every day. A brand is simply a word for something we all know and act on intuitively. When we meet someone, buy a product, visit a town or choose music, we are often doing so because we are aware of what that particular person place or thing has to offer. We already know their brand identity. We know what the message is and we are aware of what that message will do to affect us in certain ways. We are, in a sense, familiar with the ‘brand’. So, when we talk about your company or organization’s visual identity, image or message, we are referring to your brand. |
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