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Branding: Cynthia Moran, DDS

Design a new identity and visual strategy that will help reposition Cynthia Moran, DDS. within a pretty competitive industry. It must be contemporary, distinctive and soft.

Solution.

Following research into Cynthia Moran's competitors we developed an identity that visually raised their position both professionally and creatively, without emulating the generic style common amongst their contemporaries.

A distinctly softer, feminine look was created for the Cynthia Moran along with a photographic direction for use in marketing and advertising material. Using real patients added a very personal and "real" element to the project.

Responsibilities:

Logo and Brand Development; Brand System Guidelines; Stationery, Brochures and Printed Collateral; Website Development; Signage; Apparel; Direct Mail Campaign

> view Cynthia Moran's website

Our Work

Branding

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Identity

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ZUZUGroup Branding & Design
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St Cloud, MN 56301

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